Sponsor Profile: The Art of Communication

I feel incredibly honored to be sponsored by Cathy from  The Art of Communication  Cathy was in fact my first sponsor for this event – The Marathon des Sables – please do click on the link and visit/ catch up with her news on facebook.

 

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Here is Cathy’s take on the whole situation (with some pics I’d forgotten about) :

 

THE ART OF COMMUNICATION PROUDLY SUPPORTS LOUISE

 

‘My name is Cathy MacDonald and The Art of Communication is my business – a young, fresh and slightly unusual business I guess which helps people to improve their communication skills, understand human behaviour and positively influence those around them.  It is a light hearted but truly effective approach if good communication is important to the success or wellbeing of what you do.

 

While I would like to boast that the young and fresh description is just like me, that is probably stretching the truth in terms of years but when it comes to attitude, values and my frame of mind, it reflects my approach perfectly.  I have built my business on ethics and values so when you ask the question as to why am I am proudly supporting Louise my explanation sits so much with what I have just written.

 

Louise and I met around 5 years ago at Good Health and Fitness, an amazing gym with amazing trainers and it wasn’t long before we were discussing events.  I had just embarked on some adventure races and Louise was most definitely an adventure race type of trainer.  Should I say the rest is history? Perhaps.

We did an event together in an all girls team.  It was fun but not quite tough enough so we did another that claimed to be the worlds toughest forming part of a mixed team.  Months of training, months mentally preparing and months of logistical planning ……. Well, it was fun …. but not quite tough enough.

So here we are years later, the adventure races have toughened up and in fairness have left me in their wake but Louise has not only embraced the challenge they hold but faced it head on and has simply excelled.

 

When Louise announced that there was an opportunity for her to compete in Marathon Des Sables, my immediate reaction was of excitement and admiration. This really is a race that is ‘tough enough’ and I respect Louise and all that she will have to endure in preparation, during and after the race.

 

My thoughts of tough centre around the training and preparation while Louise’s thoughts of tough centre around finances, sponsorship and her charity  The personal responsibility to be resilient, strong and well prepared is something that Louise is taking in her stride – that is truly amazing.

 

I am sure The Art of Communication is not the normal type of business that people would expect to sponsor sports people, but in my mind ‘why not’.  Built on positivity, focus and strong ethics it seems a natural thing to do and I hope that Louise will be the first of many sportsmen and women i can support in future years.

 

Louise Johnstone, you are a strong and determined lady and The Art of Communication through me is proud to support you on this mammoth adventure.’

Thank you for your unwaivering support and confidence!  Moving closer and closer to raising much needed funds for local charity Dundee Association for Mental Health is becoming exciting but nevertheless holds much responsibility.  Responsibility I wish to fulfil to the best of my abilities.  If you would like to become a corporate sponsor please do contact me on louisept4u@yahoo.co.uk as soon as possible (early Janaury 2016) or to sponsor myself by donating to the charity please click on this justgiving link:

https://www.justgiving.com/Louise-Johnstone3/

 

Introducing my Sponsors: Stuart Aitken Fitness

I have been blown away by the generosity of Dundee’s small businesses in supporting me to reach the Marathon des Sables in order to raise money for local mental health charity , DAMH (Dundee Assocition for Mental Health).

As these become available to me, I will pop up small blogs where the businesses can highlight who they are and what they do, for example.  Please do pop over to thheir website and/ or facebook page.

First up is Stuart Aitken Fitness,  I have actually known Stuart for some time, we both attended Abertay University. I work alongside Stuart but also asked Stuart to help keep me honest with my own training a little while ago, yep even trainers need trainers, for my OCR (Obstacle Course Racing) so I am thrilled that Stuart has gotten involved in my new venture.

Stuarts take on the matter . . .

”When Louise asked me to be involved with her attempts to run the Marathon Des Sables (from now on this will be referred to as MDS), I could not have been happier. Louise is one of the most inspirational people I’ve encountered in the fitness industry. Through her consistent fundraising events, and community get-togethers she organises, she’s always been someone who I’ve enjoyed working alongside. This however, is a whole other ball game (which I know she knows!) so my reason for writing this is to let you in on some of the things I’ll be advising Louise with throughout her time in training for the MDS.

 

Training

Firstly we have to take into account her training. Now I won’t be involved with the running side, as this isn’t where I specialise or have enough knowledge to be of practical help, but I do have experience in helping athletes become stronger and faster from the weight room.

Louise is going to need a consistent weight-training plan, which may come as a surprise to some of you as she isn’t doing an event that requires lifting weights or being visually strong. This is a common myth with weight training, that it is only used to improve strength and muscle tone, it has so many more benefits to any individual who takes it up, especially endurance athletes who commonly miss it out for fear of getting to muscular.

The weight training Louise will be focussed upon doing will be mainly to ensure we give her current muscles a good reason to stick around. We know from plenty of research that a big muscle is a strong, more robust muscle. This means that doing weight training will help her stay injury free and keep her current muscle at a reasonable level, so she is still strong enough to endure what her body will go through during the MBS.

Although her primary focus will be upon getting the miles in and ensuring her body is ready from an endurance perspective, training in the gym will play a big role in providing her with the best platform to have an amazing race.

 

Nutrition

Nutrition is another thing that is quite often disregarded for endurance events, at least right up until the day before the event (carb-loading for example!).

This is going to be absolutely essential for Louise, as she will need to ensure her body recovers optimally every time she trains. Nutrition plays a huge role in this and ensuring she gets enough calories in to keep up the volume of training she’ll be doing, while also providing enough nutrients to keep her immune system in tact so she can keep on top of illnesses.

We’ll need to ensure she gets a good amount of calories into her body, which will have a large focus on getting plenty of protein (for muscle recovery and building) as well as carbohydrate (for fuel during her training bouts) and fat (so her hormonal profile stays at a high level).

 

Mindset

Lastly, and I think most importantly, we’ll need to ensure her mindset is excellent throughout the whole event, and leading up to it. I don’t think this will be something Louise will struggle with too much as she is already strong-willed, but the MDS is completely new animal, and one that will need preparation from her mind. We’ll need to ensure we’ve ran over possible problems that will arise, as well as getting her head into a position of belief and confidence with everything she does. It will also be important for her to visualise and put herself into positions she didn’t think her body could cope with as this will help through the toughest parts of the race.

Overall I really can’t wait to start seeing how Louise progresses through her training, and ultimately when she actually completes the MDS. I know she’ll set herself up right and raise an incredible amount of money for the Dundee Mental Health Association, and I can’t wait to be part of something as special as this.”

Thank you Stuart!  Here are the links to Stuart’s site:

Facebook:  https://www.facebook.com/StuartAitkenFitness

If you would like to become a corporate sponsor please do get in touch, I am still aiming to raise the final amount by early January.  My contact email is louisept4u@yahoo.co.uk.

Stuart Aitken Fitness