I feel incredibly honored to be sponsored by Cathy from The Art of Communication Cathy was in fact my first sponsor for this event – The Marathon des Sables – please do click on the link and visit/ catch up with her news on facebook.
Here is Cathy’s take on the whole situation (with some pics I’d forgotten about) :
THE ART OF COMMUNICATION PROUDLY SUPPORTS LOUISE
‘My name is Cathy MacDonald and The Art of Communication is my business – a young, fresh and slightly unusual business I guess which helps people to improve their communication skills, understand human behaviour and positively influence those around them. It is a light hearted but truly effective approach if good communication is important to the success or wellbeing of what you do.
While I would like to boast that the young and fresh description is just like me, that is probably stretching the truth in terms of years but when it comes to attitude, values and my frame of mind, it reflects my approach perfectly. I have built my business on ethics and values so when you ask the question as to why am I am proudly supporting Louise my explanation sits so much with what I have just written.
Louise and I met around 5 years ago at Good Health and Fitness, an amazing gym with amazing trainers and it wasn’t long before we were discussing events. I had just embarked on some adventure races and Louise was most definitely an adventure race type of trainer. Should I say the rest is history? Perhaps.
We did an event together in an all girls team. It was fun but not quite tough enough so we did another that claimed to be the worlds toughest forming part of a mixed team. Months of training, months mentally preparing and months of logistical planning ……. Well, it was fun …. but not quite tough enough.
So here we are years later, the adventure races have toughened up and in fairness have left me in their wake but Louise has not only embraced the challenge they hold but faced it head on and has simply excelled.
When Louise announced that there was an opportunity for her to compete in Marathon Des Sables, my immediate reaction was of excitement and admiration. This really is a race that is ‘tough enough’ and I respect Louise and all that she will have to endure in preparation, during and after the race.
My thoughts of tough centre around the training and preparation while Louise’s thoughts of tough centre around finances, sponsorship and her charity The personal responsibility to be resilient, strong and well prepared is something that Louise is taking in her stride – that is truly amazing.
I am sure The Art of Communication is not the normal type of business that people would expect to sponsor sports people, but in my mind ‘why not’. Built on positivity, focus and strong ethics it seems a natural thing to do and I hope that Louise will be the first of many sportsmen and women i can support in future years.
Louise Johnstone, you are a strong and determined lady and The Art of Communication through me is proud to support you on this mammoth adventure.’
Thank you for your unwaivering support and confidence! Moving closer and closer to raising much needed funds for local charity Dundee Association for Mental Health is becoming exciting but nevertheless holds much responsibility. Responsibility I wish to fulfil to the best of my abilities. If you would like to become a corporate sponsor please do contact me on email@example.com as soon as possible (early Janaury 2016) or to sponsor myself by donating to the charity please click on this justgiving link: